Top 50 Twitter Creators Talking about Marketing to Follow in 2023

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For aspiring marketers, X (formerly Twitter) is an invaluable resource to find tried-and-tested tips, tricks, and wisdom from leading professionals. But even if you know how to narrow your search, finding relevant content can be challenging.

Whether you are new to the field or want to stay ahead of the latest marketing trends, here are 50 Twitter creators to follow. These professionals have spent countless hours mastering the art of complex, modern marketing.

Top 50 Twitter Creators Talking About Marketing

Jesse Wisnewski - @thejessew (24.7K followers)

Jesse is a copywriting expert and marketing advisor who works with various B2B and SaaS platforms to help them communicate more effectively. Previously, he was senior management at B&H Publishing, HarperCollins Christian Publishing, and PhoneBurner. He shares writing advice on his blog "The Copy Bot," while his Twitter profile is a great spot to find insight on how to take action and connect with your target audience.

Ann Handley - @MarketingProfs (453.6K followers)

Ann Handley is a digital marketing veteran, keynote speaker, author, and CEO of her training company, MarketingProfs. Through her Twitter profile, she aims to inspire marketers and encourage them to create captivating, magical marketing strategies that deliver instant results. Forbes Woman also acknowledged her as a Top Woman Blogger with her Twitter timeline reflecting her entertaining views on the latest marketing trends.

Heidi Cohen- @heidicohen (34.6K followers)

Heidi's marketing career spans several domains – she's worked with Fortune 100 companies, universities, startups, newspapers, and banks. With over 20 years of marketing experience, she currently holds the positions of Chief Marketing Officer at Actionable Marketing Guide and President of Riverside Marketing Strategies. Her Twitter echoes her distinct marketing voice, intending to help you find yours through thought-provoking posts. She also frequently reshares insight from other professionals so you don't miss out on important information.

Lilach Bullock- @lilachbullock (98.3K followers)

Lilach is a renowned content marketing professional based in London. She has collaborated with leading platforms like Hootsuite and Dropbox. Ultimately, she established her own consultancy firm through which she continues to work with top-tier brands like Forbes, Meltwater, IBM, Oracle, and Twitter. She also actively launches courses while offering strategic consultations and other resources that empower marketing professionals, entrepreneurs, and SMEs; thus, her Twitter content tends to focus on B2B and content marketing tools and research.

Chima Mmeje - @chimammeje (8.6K followers)

Chima is a content-led SEO marketing pro who quit the tedious agency life to begin her content strategizing initiative, Zenith Copy. She has worked with clients like Wix and SEMRush to boost their traffic and sales through blogs and other multimedia content. Chima is also the mind behind the Freelance Coalition for Developing Resources, through which freelancers can boost their marketing skills. She has been featured online in publications like HubSpot, Hackernoon, and Moz due to her distinct SEO-focused approach to content creation. Her Twitter handle is a colorful curation of visual resources and personal experiences encouraging followers to push their boundaries and explore their potential.

Kristina Halvorson - @halvorson (49.5K followers)

Kristina Halvorson is a writer, speaker, podcaster, and entrepreneur focusing on content strategy. She established Brain Traffic, a content production house, to help various businesses deliver meaningful marketing campaigns and consequential results. Kristina is also the executive producer of Button, a popular graphic design and content writing event where professionals can network online. Her content design and strategy expertise ripples through her Tweets as she shares unfiltered rants about her views on various marketing practices.

Angie Schottmuller - @aschottmuller (18.8K followers)

Angie is a growth marketing expert and a must-follow, as suggested by Forbes and Entrepreneur. She has over 17 years of inbound marketing B2B and B2C experience in agency and corporate settings. She has also been part of successful marketing projects for brands like Home Depot, Gerber, and Nestle USA. If you want to explore social engagement and how to drive tangible results through customer loyalty, lead generation, and branding, Angie's Twitter is an excellent place to start. She actively challenges various brand initiatives and reshares important insights on SEM, SEO, and CRO.

Paul Koks- @onlinemetrics (2.2K followers)

As his Twitter handle suggests, Paul is a digital analyst who advocates data-driven marketing approaches and SEO. He established Online Metrics as a digital resource for marketers looking to explore and improve their analytics skills and strategies. Paul has worked on a broad range of online marketing projects for BlooSEM, OnlineResults, and Modern Media IT, focusing on KPI optimization. His Twitter is an extension of his passion for numbers as he shares regular metrics, funnel discoveries, and related news.

Dharmesh Shah - @dharmesh (315.7K followers)

Every marketer has heard of HubSpot, and Dharmesh is the co-founder and CTO of the platform. As an active entrepreneur and speaker, he has a wealth of knowledge on inbound marketing, SEO, content creation, and software development. Dharmesh has always been passionate about technology and startups, as demonstrated by his multiple angel investments. His Twitter feed serves as a playbook for scaling up and motivating marketing efforts for ROI.

Elise Dopson - @elisedopson (10.3K followers)

Elise Dopson is a freelance writer who writes for various SaaS B2B platforms, and her Bylines include Business Insider, HubSpot, CoSchedule, and ShopifyPlus. She is also the founder of HelpAB2B and the co-founder of Peak Freelance, both platforms for writers looking for quality resources and exclusive insight on how to build their freelancing business. Her journalistic writing style helps marketing businesses grow their digital authority and presence through blogs and articles. Elise’s Twitter profile is packed with enticing questions that get people talking, SEO tips, and writing improvement strategies aimed at freelancers.

Jeff Bullas- @jeffbullas (554.7K followers)

Jeff Bullas is an active blogger, digital entrepreneur, and marketing strategist with over 30 years of experience. He has worked with businesses like Amicron, Optus, and Infinity Technologies, helping them leverage their online branding through social media. As the founder of SideHustleStrategies.co, he now focuses on inspiring and educating other entrepreneurs to help them achieve their digital goals. His Twitter profile links to his online show on which he shares various insider tips on viral content, traffic, and leveraging AI to help businesses thrive digitally.

Larry Kim- @larrykim (720.8K followers)

Larry’s impressive experience portfolio includes writing for Inc.Magazine and HubSpot. He also collaborated with Google AdWords before establishing WordStream and Customers.ai. Larry's approach focuses on AI and consumer-driven marketing using tools like keywords, AdWords, and SEO. He is also ranked one of Medium's top 10 most popular authors. Larry is a proactive Tweeter who shares marketing news and AI updates as they unravel.

Rich Page- @richpage (5.6K followers)

Rich Page is a CRO expert with over a decade of experience in conversion research and A/B testing to optimize marketing. Unlike agency approaches, Rich focuses on conversion research and analytics to boost ROI and revenue streams. He offers this analytics expertise as direct services to e-commerce businesses like Disney, ManyBands, and JosephJoseph. Rich has also authored two popular CRO books that help businesses optimize their sales and lead generation. If you want tried-and-tested CRO tips, tools, and solutions, Rich's Twitter is the ultimate resource.

Brian Massey- @bmassey (13K followers)

Brian founded Conversion Sciences, an agency that leverages science for leads, sales, and revenue generation. Brian aims to educate marketers on the value of data-driven marketing through his work. He is also an author and international speaker with over 20 years of computer programming and corporate marketing experience. Brian's Twitter is an asset to find information about Google Analytics, SEO, CRO, technical marketing, and other conversion-centered marketing approaches.

Ross Hudgens- @RossHudgens (33.4K followers)

For marketers on the hunt for daily SEO knowledge and tips, Ross Hudgens’ Twitter is a must-follow. Ross is a top-tier SEO content marketer with over 12 years of experience in the field. Before founding Siege Media and GrowthComet, Ross worked with numerous Media agencies like Full Beaker and Single Grain to help improve internal SEO processes. His expertise also lies in web development, link building, and CRO.

Aleyda Solís - @aleyda (149.9K followers)

Aleyda is an award-winning global SEO professional. With credentials like International SEO Speaker and Personality of the Year, she should be at the top of your Twitter following list. You can learn about SEO, SaaS, e-commerce, and remote work from Aleyda’s regular updates. She is also the founder of Orainti, a boutique SEO agency offering result-driven in-house training, audits, and other actionable recommendations.

Joe Pulizzi - @joePulizzi (151.1K followers)

Joe Pulizzi is a best-selling author of multiple books, including Epic Content Marketing, dubbed a must-read by Fortune Magazine. He's also the founder of several successful content creation businesses, including his newsletter, The Tilt, and the Creator Economy Expo events. Having coined the term "content marketing" in 2001, Joe is also the genius behind the Content Marketing Institute. His Twitter is a leading resource due to its insight, how-to guides, updates, and predictions about all things content.

Tia Dobi - @TiaDobi (17.1K followers)

For marketers who struggle with words, Tia Dobi tweets about everything communication, from creative thinking to content development. Tia has worked with Mattel, Parker Marketing International, and Lee Hecht Harrison, to name a few, designing marketing campaigns and writing copy that packs a punch. She's also an expert at conversational writing, content strategizing, and digital media creation.

Cathy McPhillips - @cmcphillips (12.4K followers)

Cathy is the former Vice President of Marketing at the Content Marketing Institute with over 20 years of content marketing experience. She is currently the Chief Growth Officer at the Marketing AI Institute, a movement that aims to empower the next generation of marketers through technology and education. Her Twitter supports this mission as she debates the impact of AI on marketing and how to adapt to these changes.

Seth Godin - @ThisisSethsBlog (773.2K followers)

Seth Godin's Twitter is essentially "a retweet of [his] blog" about marketing insights that have made it to the Hall of Fame. He has over 30 years of experience in content marketing, having worked as an executive for Yahoo, Yoyodyne, and Squidoo. Seth has also authored 20 best-selling books, like This is Marketing and the Practice, that educate marketers on pioneering strategies.

Cyrus Shepard - @CyrusShepard (108.8K followers)

Founder of Zyppy SEO, Cyrus Shepard, highlights the importance of ranking signals, content, and digital marketing to help people drive Google traffic to their landing pages through his Tweets. In addition to his experience as an SEO consultant, he's also a content publisher, writer, and speaker with a passion for development and growth through marketing. Seth regularly contributes to publications like The Moz Blog and The Beginner’s Guide to SEO.

Carrie Rose - @CarrieRosePR (24.3K followers)

Carrie is one of Forbes 30 Under 30 as the CEO of award-winning Rise at Seven, an international search-first creative agency. Her cross-channel strategizing, brand campaigns, SEO, and influencer marketing services for brands like GHD, Ladbrokes, Pretty Little Thing, Boohoo, and Sony PlayStation have won her countless awards. She shares her globalization journey through her relevant Tweets for modern-day marketers.

Talia Wolf - @TaliaGW (13.4K followers)

In the marketing world, emotions tend to be forgotten or lost in the content noise – and that's where Talia steps in. Talia is an emotional marketing specialist who uses persuasion skills to fix funnel leaks and increase conversions. She is also the founder and CEO of Getuplift, a consulting, training, and teaching agency that helps marketers and businesses optimize conversion strategies. Talia's Twitter might hold the solution if your marketing approaches lack emotional value or don't forge instant connections with your followers.

Jason Lemkin- @jasonlk (147.7K followers)

Jason is a SaaS expert, active Venture Capitalist, and entrepreneur. His Twitter reflects his take on all things SaaS as the founder of SaaStr, a social community of various entrepreneurs dedicated to sharing insight. Jason was also named one of "The 32 Most Powerful People in Business Technology" by Business Insider for his contributions to strategic development. He's also behind Adobe Sign/ Echo Sign, the leading web-based contract automation service.

Jay Baer - @jaybaer (267.3K followers)

Jay is a customer experience and business growth researcher, author, and consultant. He has authored 8 best-selling books and established several companies, including Convince & Convert, a digital marketing agency that has worked with iconic brands like 3M, Oracle, Cisco, Nike, and The United Nations. His expertise lies in educating entrepreneurs on digital marketing and customer marketing, as suggested by his Tweets.

Amy Porterfield - @AmyPorterfield (149.9K followers)

Amy is an online marketing educator with experience creating and promoting web courses and seminars. Her podcast, Online Marketing Made Easy, offers in-depth insights into the world of marketing and encourages you to take immediate action. Amy’s Twitter feed is focused on aligning goals with automation strategies to help you transform your side hustle into a sustainable business venture. She is also a New York Times Best-Selling author.

Gerry Moran - @GerryMoran (81.8K followers)

Gerry is an executive social media and content marketing consultant and strategist. He has over 30 years of experience working with diverse B2B companies like Kodak, IKEA, HBO, Digitas Health, and SAP with their digital marketing initiatives. His consulting firm, MarketingThink, provides marketers with a collection of playbooks to baseline their PR and digital initiatives. Aligned with his consulting services, his Twitter feed gives marketers a perspicuity of best practices and competitive tools to improve engagement.

Avinash Kaushik - @avinash (180.2K followers)

Avinash is a research and analytics enthusiast with two published books, a weekly newsletter, and various merits, including the Rising Star Award from the Direct Marketing Educational Foundation and the Most Influential Industry Contributor from the Web Analytics Association. He has also worked with Google as a Digital Marketing Evangelist. This is why Avinash is considered a guru in helping marketers use data effectively to overhaul their digital presence. You instantly know where to find his blog, life, and web analytics updates if you follow his Twitter handle.

Sandeep Mallya- @sanmallya (2.6K followers)

Sandeep is a digital marketing consultant and entrepreneur who aims to generate qualified leads for various businesses through their marketing strategies. His digital projects, Startup Café Digital and 99signals, have gained him fame as part of BuzzSumo’s Top 100 Content Marketers. Sandeep also hosts his podcast, interviewing industry leaders to share in-depth marketing insights. His Twitter profile further explores his professional endeavors as he documents strategies, tools, and tested tactics that help SMBs leverage digital marketing.

Kat Boogaard- @kat_boogaard (24.2K followers)

Kat is not only a great freelance writer, but she also specializes in employment productivity and SaaS. Her client portfolio includes impressive names like Trello, Glassdoor, and Atlassian, and she has been published in Forbes, Inc., Time, and Business Insider, to name a few. Her Twitter feed is fuelled by sarcasm as she shares productivity tips and step-by-step guides for other creatives.

Joanna Wiebe - @copyhackers (43.1K followers)

Joanna is hailed “the original conversion copywriter” as she has worked with incredible companies like Sprout Social, SAP, Intuit, and Canva to optimize their copy in ways unheard of before. Her creative platform, Copyhackers, builds on her tech marketing know-how as she helps other marketers improve their writing skills to capture a broad audience. Her Twitter feed advocates her mission to help others write copy and communicate in ways that increase conversion rates.

Eddie Shleyner - @VeryGoodCopy (13.2K followers)

Eddie is infamous for his persuasive micro-articles, owing to his decade-long career writing for CareerBuilder, WorkForce, Animalz, G2, GoDaddy, Forbes, Hootsuite, and HubSpot. His writing style is concise and compelling as it conveys subject matter in a way that hooks readers from the get-go. As a bonus, his Twitter Feed builds on the practical advice shared on his copywriting blog with a unique blend of psychology, content, and marketing tactics.

Brittany Berger - @thatbberg (9.6K followers)

Brittany is all about reusing, updating, optimizing, and remixing existing old content to get the job done in the easiest and most creative way. Although it sounds counterintuitive, her approach focuses on neurodivergent productivity rather than traditional innovation. In 2015, she launched WorkBrighter.co, a media company that aims to help people more likely to burn out faster, including the disabled and chronically ill. Her Twitter feed combines mental health with content marketing to deliver results.

Ross Simmonds - @TheCoolestCool (67.7K followers)

Ross created Foundation Marketing, a content agency that blends cultural values, creativity, and data to build brands. He has worked with Canva, Snowflake, and Enboarder through his remote-first company built on autonomy and transparency. Ross is also the founder of other businesses like Hustle & Grind, which helps budding entrepreneurs set the stage for success. His Twitter feed tells it as it is, as he often stirs up conversation through his edgy, somewhat controversial content that challenges everything we know about marketing.

Rand Fishkin- @randfish (465.6K followers)

Rand is the co-founder and CEO of SparkToro, a premium research agency that delivers insights for marketers, PR experts, and entrepreneurs. He is also the CEO and Founder of Moz, an SEO blog-turned-consulting business. Rand has dedicated his life to helping professionals with their marketing strategies through his book, blog, and videos. His Twitter is one medium where he pulls back the curtain on social media, various platforms, and tech.

Gavin Bell - @MrGavinBell (4.7K followers)

Gavin has been titled the "Facebook King of the UK" for his exceptional advertising and video creation skills. His PPC and PR agency, Yatter, has delivered marketing results and ROI for Fraser Hart, Social Chain, Boden, Aberdeen Football Club, and Foodies Festival, to name a few. Gavin is the person to follow if you are interested in learning ad strategies, succeeding at social video, or even browsing stunning photographs of history-rich Scotland.

Areej AbuAli - @areed_abuali (37.4K followers)

Areej is a marketing powerhouse as the Founder of Women in Tech SEO, a global community that empowers women within the technical field, and Crawlina, an SEO consultancy. Her experience blends on-page and off-page SEO for the best of both worlds. There isn't a better person to follow on Twitter if you require support, advice, or assistance. Areej also regularly Tweets about new content releases and real-life applications.

Alexandra Tachalova- @AlexTachalova (7.6K followers)

Following Alexandra on Twitter is a great way to learn about digital marketing. She regularly participates in industry discussions, regardless of sector, uploads webinar-style informative videos and hosts frequent chats. She founded Digital Olympus, a marketing agency that underscores link-building and relationship evolution. She has also worked with SEMrush and Veeam, forming the basis for her an inside-out view of the marketing world.

Will Hobson - @WillHobson (4.2K followers)

Will tweets about all the latest PR and marketing events and campaigns so you can stay ahead of the curve. Will has been a force to reckon with in the PR industry for over a decade, having worked with Branded3 and Edit. He is the PR vice president at Rise at Seven, a search-first creative agency working on case studies, client satisfaction, and KPI performance.

Dan Rice- @iamdanrice (7.2K followers)

If you're in need of a good conversation starter or eye-catching cartoon and graphic design ideas, look no further. Dan Rice's Tweets are a blend of digital marketing debates, SEO tips, and brain teasers that will stimulate your creativity. After working for over a decade in various organizations, including Erudite, TSG, Business Link, and Koozai, he is now a stay-at-home dad who shares his take on marketing to help budding professionals.

Craig Campbell - @craigcampbell03 (116.2K followers)

Craig Cambell is a digital marketer whose Twitter expresses his thoughts on SEO developments, his life as a consultant, and industry events. Craig's approach to SEO optimizes organic search and PPC traffic by balancing link building and digital marketing. Craig is always happy to answer such queries if you are a novice marketer with specific questions since he is a teacher who began his career as a consultant and MD in SEO training.

Victor Ijidola - @victorIjidola (2.3K followers)

Victor's Tweets help reinforce how unique points of view can help brands set themselves apart through their content. He has countless experiences as a content specialist for PostFunnel, Taboola, and Keyhole.co. Victor now leads the content marketing initiatives at Premium Content Shop and has worked with clients like Close, EagleView, Koupon, and JW Player. His expertise lies in business and marketing strategies that drive demand.

Andy Drinkwater - @iqseo (17.8K followers)

Andy's career spans over 21 years as a Technical SEO expert. In marketing and data, he is recognized as a Google Webmaster pro who can play along with algorithmic changes. He initially began his career in system support and security before shifting to SEO and SMM. Andy is now a freelancer who shares his longevity tactics on technical SEO and online reputation through his Twitter profile.

Bill Slawski - @bill_slawski (22.2k followers)

Bill is the founder of SEO by the Sea and the director of SEO Research at Go Fish Digital. If you are interested in white hat SEO, which focuses on SEO data from indexing, you should follow his Twitter! He has worked in the industry for over 20 years and understands the complexities of backend linking and other SEO tactics. He also regularly speaks at PubCon to help marketers get back on track with their SEO strategies.

Wil Reynolds - @wilreynolds (54.3K followers)

Wil is the CEO and Vice President of Seer Interactive, a collaborative effort that leverages technology and data to unlock business potential and growth. With over 21 years of experience in SEO, SEM, paid, and organic search, Wil has a track record of delivering ROI. If you're wondering what an executive's life looks like or want to learn about the latest tech innovations in marketing, check out his Twitter profile.

Koray Tuğberk Gübür - @KorayGubur (24.7K followers)

Koray talks about breaking away from niche systems as the founder of Holistic SEO and Digital. He leverages data science, AI-like machine learning, and marketing to deliver marketing optimization through coding. Koray regularly shares A/B testing results, case studies, and other research-based information on his Twitter that can support personal development.

Peep Laja- @peeplaja (47K followers)

Peep Laja is the CEO and founder of CXL. He has also been voted as one of the world's top conversion rate optimization experts. Peep has over 20 years of experience in sales and marketing PR that form the basis of his mission to help determined marketers reach unchartered heights. For a daily dose of life updates, tech solutions, and success tips, check out Peep's Twitter feed!

Val Geisler- @lovevalgeisler (18.7K followers)

Val Geisler is an email marketing specialist who tweets about everything from developments in the digital realm to email writing tips and conversion rates. Val's focus has always been consumer-focused messaging to increase sales replies. Despite a degree in Theatre Design, she is currently the director of retention and lifecycle marketing at ByHeart.

Andrew Cock-Starkey - @Optimisey (13.2K followers)

Andrew is the founder of UK-based consultancy Optimisey. His Twitter feed is all about video clips and news about SEO. You can also join his community of speakers to help spread the word on digital marketing and what good SEO looks like. Andrey also shares simple yet helpful suggestions and advice for non-SEO-savvy people.

Jessica Zollman- @jayzombie (66.5K followers)

Lastly, Jessica's success in the tech sector led her to become one of Instagram's first employees before becoming a full-time photographer. Since then, she has established herself as an international social media influencer. Her Twitter account is a source of inspiration for those looking to break out and explore their creative calling.

Conclusion

The world of Twitter and marketing is constantly evolving. Staying ahead of the curve means keeping a close eye on the top creators listed above who are leading the way. From their creative strategies to highlighting the power of engagement, these content creators can help you navigate your journey in marketing.

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Top 50 Twitter Creators Talking about Marketing to Follow in 2024