How to use advanced Twitter search to find the most popular tweets from your niche?

Do not index

Before you can create a successful tweet, you likely need to see what’s already out there and who is saying it.

Taking advantage of Twitter’s advanced search capabilities can help you get started.

The search functionality on Twitter may at first appear to be quite limited. On the Twitter home page, for example, there is simply a search box with no option to click for advanced search features.

Rest assured, there are many ways to get more out of the Twitter search feature.

This article will demystify the advanced Twitter search and give you concrete steps to researching your niche using advanced search queries, analyzing the results, leveraging insights and go over some tools for improving the Twitter search experience.

Understanding Advanced Twitter Search Functionality

Before we delve into defining your niche, let’s review the basics of how to access the advanced Twitter search tool.

First, start a basic search by simply typing in a word or phrase related to your niche. No need to be very specific at this stage.

Then, simply click the “Advanced Search” button on the right. Twitter guides you to refine your search in the following ways:

Words – This feature allows you to specify exactly which phrases you want to appear in your search. For example, you may want to search for tweets related to the application “zoom” but remove all results that contain the word “photography” as this would be unrelated.

Accounts – This feature allows you to specify which accounts the tweets can come from, be sent to, or mention. This is very useful for finding the official tweets of a certain brand or company.

Filters – This feature allows you to eliminate or select tweets that are replies and/or tweets that include links. This is a great way to focus the search results and eliminate spam.

Engagement – This feature allows you to set a minimum number of likes, replies, and retweets. Setting this to a higher number can help you identify the most successful tweets related to your subject.

Dates – This feature allows you to set a specific date range for your search results.

Before you can make the most of the above features of advanced Twitter search, you must first define your niche. Having a clearer sense of who your target audience is and what will inspire their engagement is a great way to create a viral post and grow your network.

Defining Your Niche for Twitter Search

It’s important to limit each of your Twitter accounts to a particular topic, or niche. This way users can expect that your posts will always be relevant to their interests.

Establish credibility with the reader by including a clear profile photo and make your niche instantly legible to the reader by incorporating your topic into your bio.

For example:

This user’s page features a clean, simple profile photo which makes him seem like an a confident, approachable person.

His bio explains that he’ll be sharing advice for growing your business, so users who view his page after encountering one of his tweets will be more likely to follow his page.

The profile also includes a professionally designed cover image and links to newsletters and other Twitter accounts.

It’s clear that these sorts of strategies helped this user to build his network to over 200,000 followers.

Crafting Advanced Search Queries

After defining and clearly articulating your niche in your profile it’s important to take note of all relevant keywords and hashtags. A great way to find these keywords is by analyzing the most successful tweets in your niche.

You may discover, however, that even the advanced search features provided by Twitter in the display are too limited.

In addition to using the search features described in the first section, you can also take advantage of writing specific search queries using Boolean operators and other specific commands.

For example, you may want to take advantage of the “from” operator to limit your results to a specific influencer.

If you are searching for a phrase, be sure to place this phrase in quotations marks so that it returns tweets with those words in that exact order.

Conduct multiple searches at the same time by using the standard Boolean operators from search engines such as AND or OR. These can help you add multiple variations of keywords to your search.

These commands and operators can be combined to make your search very precise. For example, If you wanted to find tweets about American Independence Day from the president and the vice president of the United States, you might type in:

“Independence Day” OR “Fourth of July” OR “July 4” from:potus OR from:vp

Using these kinds of search queries can give you a precision in your search that other methods cannot provide.

Analyzing the Results

After conducting an advanced search, either using the Advanced Search feature or using Boolean parameters, you’ll need to analyze the results.

Try to identify a post with notable engagement; i.e., many, many likes, retweets, views, and replies.

Take note of the following:

Influencers – who tweeted this content and what is their background? How have they structured their account?

Understanding what the leaders in your niche are doing can help you repeat their practices on your own account.

Time – what time and day of the week did they create this post? A lot of exciting research has been published about the habits of Twitter users.

For example, this study shows that the most common time to post a Tweet is 12-1pm EST, and the time in which tweets receive the most engagement is 9pm EST.

However, your niche may be different, and you may not be after an audience in the Eastern time zone of the United States. See if you can find your own sense of what times seem to work best for your niche.

Language – Take a look at the way the tweet is worded. Are there any keywords or phrases relevant to your niche that are missing from your own list?

Often tweets are phrased in a way that assumes familiarity with the niche but necessarily expertise. Take careful note of jargon that does or does not need to be explained.

News – Now, turn your attention to the “Latest” tab, which will show you the most recent posts.

Staying on top of the latest trends, events, and ideas in your niche will give you ideas on what you should post next.

Leveraging Insights for Content Strategy

Now that you have defined your niche, created an advanced search query to reveal the top influencers and posts in your niche, and analyzed the search results, you are ready to apply what you’ve learned to your overall content strategy.

When you create a new post, be sure to:

Use three or four relevant hashtags that are popular in your niche. And it’s even better if the hashtag is currently trending.

Consider mentioning one of the top influencers or responding to one of their posts. This can help you grow your network and increase visibility on your posts.

Schedule your content to post on Twitter at one of the peak times for your niche.

Tools to Enhance Twitter Search Experience

In the world of social media marketing, artificial intelligence has become quite the game-changer in terms of optimizing and automating many tasks thought to be either challenging or time-consuming.

Postwise AI is a tool most well-known for its ability to generate tweets that sound more natural and human than their competitors. This is because their AI was developed by analyzing the most successful influencers in a variety of niches.

Postwise also has some amazing tools that can help with every part of the research process. These include:

AI Tweet Writer – Using the keywords you’ve gathered in your research coupled with its ability to analyze successful tweets, Postwise AI can help you to generate your posts. And what’s more, the AI will learn from your previous posts to better match your own voice.

Scheduling – After you’ve composed your tweet, you can easily use Postwise to post at any date and time in the future. You can even set the post to automatically retweet (and remove copies) so that your post is sure to appear at the top of the feed.

Inspiration Library – your Postwise membership comes with access to a content library that includes actual tweets that have gone viral. Simply search for your niche to see what has worked for others in the past.

Auto-Plug – when one of your tweets takes off, you can take advantage of the Postwise tool for plugging. Once you’ve reached the minimum amount of likes (which you can customize), Postwise will add a plug for your website, product, or anything else you want to promote.

Check out Postwise today and get 120 AI credits for free.

Conclusion

As you’ve read above, taking advantage of advanced Twitter search strategies can make a serious impact on your social media marketing campaign.

The ability to discover, target, filter, and isolate posts and accounts can help you gain vital information about your niche, participate in the latest trends, and form meaningful connections with your audience.