How to create a LinkedIn carousel with AI? A Guide for Content Creators

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LinkedIn carousel is a great way to interact and engage with your audience. However, designing a carousel and writing the content takes time, and this is where small businesses struggle. While lacking in resources (time, team & budget), staying consistent with their marketing efforts often seems daunting.

Thanks to AI, small and new businesses can now make a big impact, especially when it comes to Twitter and LinkedIn marketing. Rather than spending 2–3 hours daily, AI tools enable you to create (and schedule) a month’s content in just an hour.

This article will discuss how you can design, write, and schedule supposedly difficult and time-consuming LinkedIn carousels.

Understanding LinkedIn Carousels: An Overview

A carousel is a type of LinkedIn post where you can share multiple images. Since people can swipe through these images, it's called a "carousel." Users rely on carousels to give their stories textures that drive more engagement.

LinkedIn carousels serve as visually compelling narratives, allowing professionals to go beyond the limitations of single images or texts. They allow you to showcase your expertise through portfolios, share industry insights, or tell stories that resonate with your audience.

But this feature isn't just a showcase; it's a strategic asset. For the right results, your carousel needs to offer an immersive and memorable experience. Whether you're an entrepreneur, freelancer, or corporate professional, creating the perfect LinkedIn carousel is one of the first steps to growth on the platform.

Like Instagram and Twitter, you must follow a consistent posting schedule to see actual results on LI. Naturally, the inspiration for tweets, posts, and carousels runs out, and you're left staring at a blank screen. That's where AI can come in handy.

The Role of AI in Creating LinkedIn Carousels

Using AI tools as a LinkedIn carousel creator can be a game-changer, especially for businesses hoping to maintain a consistent posting schedule. Creating a LinkedIn carousel with AI tools is as simple as choosing a template and adding your content - the tool will take care of the rest.

Here are some benefits of using an AI LinkedIn carousel.

Time Efficiency

AI eliminates the time-consuming aspects of carousel design. It takes care of every step, from developing compelling topics to formatting the content for LinkedIn's aspect ratio. That means you can take your mind off content intricacies and focus on other aspects of your marketing strategy.

Creative Content Ideation

Creativity blocks are the main struggle with human content. With AI content creation tools like Postwise, there are no such limitations. These tools will develop a compelling narrative every time, creating carousels that don't just hook your audience but align with your brand identity.

Postwise also has an extensive library of successful posts, which can help you develop your own and take the guesswork out of topic ideation.

Content Optimization

The perfect LinkedIn carousel should be optimized for SEO and align with your overall marketing strategy. AI tools analyze user engagement patterns to create content that resonates with your audience. This data-driven approach ensures that each carousel has maximum impact, enhancing visibility and engagement.

Authority in Your Niche

According to a recent study, users are more likely to trust content when written by AI. This means you can combine the expertise of an AI tool with your research on industry insights to become an authority in your niche. If done right, your LinkedIn profile will become your audience's go-to spot for reliable and valuable information.

Consistent Posting Schedule

Businesses must post at least three to five times a week to increase their reach and visibility. With no writer's block to hinder your productivity, AI generators can help you schedule your LinkedIn carousels. This way, your LinkedIn presence remains active and relevant.

Plus, you can fully incorporate your editorial calendar on your Postwise account. This allows you to schedule your LinkedIn carousels in a way that aligns with your marketing strategy. With its LinkedIn scheduler tool, you won't have to worry about remembering to post during active hours.

Step-by-Step Guide to Creating Your First LinkedIn Carousel with Postwise

Unlocking the potential of AI in LinkedIn carousel creation can be straightforward with tools like Postwise. In this section, we'll go through each step of creating and scheduling a LinkedIn carousel with the help of an AI generator.

Step 1: Design Your Carousel

With free graphic design services like Canva, design isn't the hard part of creating a carousel. Canva allows you to design striking slides without paying for a subscription. It's as simple as picking the LinkedIn carousel aspect ratio and browsing the endless free and premium templates.

Once you find the template you wish to use, remove all text and add your own. Can't think of what to write? Let Postwise save the day.

Step 2: Use Postwise to Write The Carousel Content

If you don't already have a Postwise account, sign up using your LinkedIn or Twitter account. You can use Postwise's AI Thread Generator to craft your carousel content.

One AI-generated tweet will essentially be one slide of your carousel. When you open the AI Writer tab, click Thread instead of Single to create the content for an entire carousel in one go.

Step 3: Choose Your AI-Generated Carousel

When you enter your desired topic into the AI Writer field, Postwise will create six relevant threads (carousels). The tool will even offer suggestions if you can't think of a topic. Then, it's as easy as picking the tweet that serves as the most compelling first slide.

For example, if your topic is "The Power of Networking," you'll have six different carousel openings that can hook your audience.

Choose the one with the best hook, then click Create AI Thread.

Postwise will expand on the topic and create a thread based on your provided hook. This will serve as a LinkedIn carousel

Step 4: Schedule Your LinkedIn Carousel

After adding the text to the images in Canva, you can post your LinkedIn carousel right away or schedule them for later. Remember that for carousels, you will need to download the images as a PDF file.

Now, switch your account from Twitter to LinkedIn by clicking the three dots at the bottom left of your screen.

Select your LinkedIn account.

Now click on the pencil icon at the bottom right of your screen and choose your PDF file by clicking on the “Add an Image” option.

Just as it allows you to schedule 30 days of Twitter content, Postwise also lets you schedule months of LinkedIn posts. Depending on your editorial calendar, it will display free slots when you can reach active users.

Bonus Tip* You can use the Grow feature to activate certain actions once your carousel has a specific number of likes or interactions. This keeps your LinkedIn presence active and engaging without making any manual effort.

Best Practices for AI-Enhanced LinkedIn Carousels

Elevating your LinkedIn game with AI-generated carousels requires more than a few clicks; you'll need a strategic and targeted approach. Keep these best practices in mind when using an AI LinkedIn carousel creator.

Take a targeted approach by feeding Postwise's Ghostwriter details about your niche and industry. Then, it will create content that aligns with your expertise and industry trends.

Maintain a cohesive brand identity across your carousel with the help of color schemes and typography. Consistency reinforces brand recognition and professionalism.

Carousels with a storytelling flow perform better. Arrange pages in a sequence that tells a compelling story or presents information logically, urging users to swipe to the next slide.

Attach your brand's LinkedIn account to Postwise. The platform will analyze your business information to align your carousel content accordingly. This way, each carousel will have a consistent tone that resonates with your audience.

Experiment with different carousel formats and content strategies. Then, use Postwise's and LinkedIn's analytics tools to track engagement and refine your approach accordingly.

Conclusion

Using AI tools the right way can drastically improve your overall marketing while letting you focus on the core aspects of your business. Postwise, with its AI-powered approach, can do the bulk social media marketing.

to know more about how you can make a stronger impact on Twitter and LinkedIn.