How to schedule a LinkedIn post?

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As a driven marketing professional or content creator, your job doesn't end at crafting meticulous LinkedIn posts. Posting your content at the time your audience is active boosts its performance, instantly boosting your profile’s visibility.

How to schedule LinkedIn posts so you never miss out on potential engagement and networking opportunities? Let’s dive right in!

Step-by-Step Guide to Scheduling a LinkedIn Post

You can either schedule LinkedIn posts using the platform’s native tool or opt for a third-party app like Postwise with more advanced scheduling options. To use the built-in LinkedIn post scheduler:

Create your Post: Tap the "start a post" box at the top of your LinkedIn homepage and enter your text. You can add images and videos, select thumbnails, and even tag other users.

Schedule: Once you are satisfied with your post’s preview, click the clock icon in the lower-right corner of the editor to access the LinkedIn scheduling tool. It's located right next to the "Post" option.

Set Date and Time: From the dropdown menu, select the date and time you want your post to go live. Instead of the preset 30-minute increments, you can enter an exact time – but remember, the times shown on this window are within your profile’s preset timezone. You need to manually adjust the settings to share your posts with other time zones.

If you were wondering how to find scheduled posts on LinkedIn, you can view them through the same dialog box. However, this view isn’t user-friendly and has limited editing features.

Schedule: Click next and return to your post. Once you’re all done, review your content, hit the schedule post button, and you’re done!

Although the LinkedIn post scheduler is straightforward, several limitations can hold your marketing strategy back. It doesn’t allow bulk scheduling or adding posts more than three months in advance. You can’t schedule articles or newsletters, nor can you manage multiple accounts simultaneously or collaborate with team members.

The most significant setback is that once a post is scheduled, it can't be edited – if it requires changes, you would need to delete the post and start from scratch again. These drawbacks raise the question: how to schedule LinkedIn posts more effectively?

An excellent alternative to the native LinkedIn scheduling tool is to use an external platform like Postwise. In addition to its calendar, bulk scheduler, and multimedia LinkedIn post options, Postwise offers users an all-in-one solution with several customization settings, an AI writer, and an extensive inspiration library.

How to schedule LinkedIn posts on Postwise?

Here’s how to do it:

Write your Post: To start, draft your post in the editor or the AI writer. You can bulk-write and edit your LinkedIn content from the same pop-up. If you’d like to post a LinkedIn carousel, it’s as simple as drag and dropping it to the post creator:

Schedule: Postwise has multiple scheduling options. You can select from randomized post times or a prescheduled timeline. The highlight is from the content queue. You can easily reschedule or edit all your content, even if it is already added to the calendar.

Postwise makes filling engagement gaps ( variations in the content you produce and what your follower’s are looking for) a breeze. As a bonus to its AI content generator, it includes flexible options like creating a set schedule for post times or changing time zones to reach a broad audience.

Best Practices for Crafting an Engaging LinkedIn Post

Creating LinkedIn posts that capture your audience’s attention requires a strategic approach.

For starters, a compelling, thought-provoking hook is essential to gauge interest and entice people to keep reading. Your hook should be relevant and to the point, ideally piquing curiosity or addressing specific pain points.

LinkedIn's users often scroll through their feeds quickly. Thus, wordy or overly detailed posts discourage engagement or end up being entirely ignored. Focus on delivering your message clearly and using concise sentences.

Avoid unnecessary language, fluff, or excessive technicalities that might alienate some people while making it difficult to absorb the underlying message of your content.

Visual content like images, GIFs, and videos give users a break from text-heavy posts. You can make your posts more visually appealing and shareable by illustrating your points.

Ensure your visuals are high-quality and align with your brand or message for maximum impact. Infographics are an excellent way to convey data or statistics, as they simplify complex information. However, always include a brief description or caption to ensure clarity for all readers, including those using visual aids or screen readers.

Remember to post consistently, encourage interaction through open-ended questions, and offer unique insight to establish your value as a thought leader. Unique perspectives and knowledge that can help readers, like tips or tricks, build credibility.

Personal experiences and lessons are a great way to connect with your readers as they display authenticity. You should also consider leveraging LinkedIn features like polls, stories, and hashtags to increase visibility and diversify your content.

Measuring the Success of Your Scheduled Post

Analyzing the performance of your LinkedIn posts is crucial to understanding how well your audience connects with your content. LinkedIn's analytics tool offers valuable insights on post views, engagement (likes, comments, shares), and follower demographics. Analyzing these metrics will help you identify your target audience, which posts perform well, and what content needs improvement.

Audience feedback is another source that reflects a wealth of information. Pay close attention to comments and messages related to your posts. Positive comments indicate that your content generates meaningful conversations and resonates with your readers. On the other hand, criticism can provide constructive feedback on potential areas of improvement. Consider comments an opportunity to engage with your audience and enhance post-performance even further.

Direct messages, connection requests, and inquiries also reflect the success of your posts as they are direct responses as a result of your posts. Track these interactions to gauge the impact of your content and nurture prospective relationships.

This data is a starting point to refine your LinkedIn strategies. Analyze the posts that receive maximum engagement, identifying common elements or themes your viewers like. Use this information as the basis of future content to ensure your posts align with your audiences' interests. Experiment with different content formats to understand your followers' preferences and incorporate more of that into your scheduled posts.

A/B testing results can help you improve your content’s presentation and messaging. Conduct A/B tests by posting similar content with slight variations to measure and compare their performance.

In the face of negative comments, consider making changes based on this feedback. Demonstrating that you value your audience’s input can enhance credibility and help build a loyal following.

Regularly monitoring your LinkedIn performance allows you to expand your professional network and achieve your various marketing goals without compromising your viewer's desires.

Conclusion: The Power of Scheduled LinkedIn Posts

In the ever-evolving world of LinkedIn, scheduling your posts is an excellent way to enhance your online presence and engagement. Strategically planning content lets you reach your audience at optimal times and maximize visibility.

To simplify the process and unlock your content’s full potential, consider using Postwise. Our intuitive, AI-powered interface will help you streamline your strategy and elevate your LinkedIn journey. Here are 120 Credits on us to help you get started!