How to use LinkedIn AI to build your personal brand

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Building a LinkedIn personal brand is hard. You need to develop an authentic voice, provide unique content, and build the discipline to post consistently.

When done right, it’ll take your business to heights you never even imagined.

Lucky for you, it’s 2023, so you have access to AI tools to help with your personal branding.

Using AI tools for personal branding LinkedIn makes the process faster and easier Here’s how:

Leveraging AI for Effective Personal Branding on LinkedIn

Whether you’re an entrepreneur, C-suite exec, or looking for your next job, you need a personal LinkedIn brand. Why? LinkedIn is the world’s top professional networking site, with over 900 million members.

That makes it the best place to find clients, recruiters, and make connections. And the best way to connect with the right people is to build your personal brand on LinkedIn.

LinkedIn users are real people and they want to connect with real people, not living CVs. The people you wanna connect with should know who you are before they meet you.

Your LinkedIn personal brand sets you apart. It answers the who, what, and why about you.

You need that because it instantly sets you apart from the competition.

And to be instantly recognizable, you need consistent branding.

Say you’re Brett, the B2B software salesperson who writes great outreach emails. That should be your whole thing on LinkedIn.

That way, you’ll create a consistent image.

Once you’ve done this, everyone on LinkedIn will know you as Brett the great outreach email writer. That’ll be your established identity in everyone’s minds.

So when one of your connections needs an outreach email writer, who do they contact? You’ll naturally pop first in their mind, and they’ll reach out to you.

You’ll have established credibility in their eyes. So they want to work with you.

Compare that with applying for a job with 100 other applicants. You have to actively convince a recruiter why they should choose you.

But when you have an established LinkedIn brand, potential recruiters and clients come to you instead.

Isn’t that convenient? These AI LinkedIn Personal branding tools are also super convenient.

They make consistent personal branding on LinkedIn easier for you.

A great example is Canva, a free online graphic design tool with its own AI image generator.

You can use Canva to create images for your LinkedIn posts.

Identifying Your Target Audience

You need to identify your target audience because not everyone will buy from you. There’s no point in getting 1,000 views on your posts, if they’re from people who can’t work with you.

If you’re an accountant looking for their next job, you don’t want your entire audience made up of software engineers. Granted you may be their favorite accountant on LinkedIn, but they can’t get you your next job.

Ideally, you want other accountants and people who work with accountants to make up most of your audience. They can actually get you your next job.

Your target audience should be the group of people who can get you what you want.

Identify their shared qualities to create an audience profile: a detailed list of the typical qualities of the audience you want.

With this approach, you’ll maximize conversion by showing the most relevant people exactly what they want.

Here’s an example.

Say you’re a B2B HR software company.

You sell software that makes it easy for the world’s HR departments to grade performance reviews. That’s a super specific audience: people who work in HR and want software to make grading performance reviews easier.

So, you’ll build a customer profile for people who work in HR. It’ll include their qualifications, their typical age range, interests, etc.

You’ll use that information to create LinkedIn content that works for HR people. Your content will speak their language, answer their questions, and appeal to them.

That way, you’ll maximize interest from the people who will actually buy your HR software.

There are many ways to engage with your LinkedIn audience once you’ve identified it.

The key is consistently providing helpful and relatable content your audience genuinely likes.

You want to educate, entertain, and capture their interest. Do that by providing information they want or need.

Going back to our previous example about HR people, you could write informative blog posts about HR topics.

Say you publish a blog post titled ‘10 Best performance management software in 2024’.

You’ll use your blog post to provide valuable information to your HR people audience.

They’ll read it and be like ‘Gosh, Brett really knows a thing or two about performance management software, maybe I’ll take his advice and buy his software’.

That’s the kind of impact you wanna leave on your target audience, and you can only do it by tailoring your content to a relevant audience.

Setting Clear Objectives for Your Brand Strategy

Set specific goals for your LinkedIn brand strategy to guide you to your marketing goals. Without specific goals, you won’t objectively measure your performance.

The more precise you are, the better you’ll manage your LinkedIn brand strategy.

For example, setting a goal of increasing your LinkedIn following from 10,000 to 20,000 in 3 months is a specific goal.

Isn’t that just better than a vague goal like ‘Increase LinkedIn following’? When you set specific goals, you can better measure your progress.

With the specific goal of increasing your following to 20,000, you can quantify how much you’ve achieved. If you only increase your following to 15,000, it means you’ve only achieved half your goal.

In contrast, you can’t measure a vague goal like ‘increase LinkedIn following’. It’s impossible to measure progress without defining how much you want to increase your following by.

The same principle applies to other LinkedIn branding goals like increasing leads, sign-ups for product trials or demos, or engagement with your followers.

You should set specific, measurable goals for each of these:

Increase your average number of weekly leads to 10.

Increase your average monthly demo sign-ups by 10.

Achieve 100 reactions per LinkedIn post.

You can make things even easier by incorporating AI to achieve your LinkedIn branding goals.

How? Use AI to gather and analyze information about your target audience, including their interests and behavior, and even create or inspire you to create content.

Planning, Executing and Optimizing LinkedIn Content with AI

There are loads of AI tools designed especially for small businesses like yours.

In the hands of a skilled marketer, AI can be a versatile tool for making your LinkedIn branding journey easier. For example, you can use

For instance, you can use AI social media content generators to create your content for you.

You can also use AI to automate publishing your carousel posts.

AI isn’t just for automating publishing posts. You can also use it for planning your content or during your content creation process.

There are two ways to do this: You can directly have AI write your content for you to take inspiration from it.

Either approach can be fine, depending on your goals. We’ll cover the advantages of both approaches below.

AI for Inspiration

For inspiration, you can use an AI tool, like ChatGPT, to generate content that inspires you to write for yourself.

In this case, you won’t directly use the AI content. You’ll only gain inspiration to create content yourself.

For example, you can use ChatGPT to create a short paragraph about how cats love the taste of turkey meat for your blog post on different types of cat food.

ChatGPT will give you a paragraph about how cats love turkey meat, but you won’t add it to your blog post. Instead, you’ll read it for inspiration and then write your own paragraph about the same topic.

Another example includes asking ChatGPT to generate content ideas for you. You’ll feed keywords of related topics, and you’ll receive a list of potential content ideas.

You can take inspiration from these ideas to write your content.

Say you ask for content ideas about cybersecurity for small businesses.

ChatGPT will list potential topics. These could include ‘How to protect your small business from social engineering attacks’ or ‘Why your small business needs to invest in cybersecurity.’

You could select either topic to write an entire LinkedIn blog post about. Or maybe you take inspiration and combine the two into ‘Why your small business needs to protect against social engineering’.

Using AI just for inspiration has the advantage of your content being entirely human-written. It’ll have a more consistent tone and style, and might better suit your brand.

You might also include a lot of anecdotal information or other knowledge that AI doesn’t have access to. In those cases, too, you’ll only want AI to inspire you to write instead of directly publishing AI-written content.

Other reasons for only using AI for inspiration include wanting a ‘more human’ voice in your content. Most AI writers aren’t great at replicating your writing style, but a few are fantastic at it.

AI for writing

If you don’t feel like writing yourself, you can feed keywords to Postwise’s AI ghostwriter tool to write for you. Postwise’s AI ghostwriter uses the information you feed to it to create content for you automatically.

This way, you’ll instantly receive an entire LinkedIn post instead of spending the multiple hours normally needed to write one.

An advanced AI model, like Postwise’s AI ghostwriter, can learn your writing style and voice. Using that, it can create content that sounds just like you.

Having AI to write your content for you is a great way to save time and energy. You could even use it to write your content for you only partially instead of the whole thing.

There are loads of ways you can use AI to write your content for you.

Whether you should use AI to write your content or just inspire, you should depend on your content goals. Both approaches are perfectly valid. You have to judge when it’s appropriate to use either one.

You might even want to use a mix of both: Having AI write certain pieces of content for you and inspiring you to write the rest yourself.

Even if you decide to have AI write your content for you, you should still edit it yourself. That way, you’ll ensure it sounds genuine and authentic to your brand voice.

In either case, you want to optimize your content for LinkedIn before publishing it. That includes ensuring you have a consistent brand voice and style.

Summary

Congratulations! You’ve learned about the importance of LinkedIn personal branding. And you’ve learned how to use AI for personal branding.

Let’s recap.

As a small business, your goal is to get the right content to the right audience to maximize conversions. You want a clearly defined audience and set clear goals to measure your progress.

You can also use AI personal branding tools to make personal branding easier.

These tools inspire you, write content for you, and automate publishing your content.

If you’d like to give AI tools a spin, click here to give Postwise’s AI writer a spin.